Visit Malaysia Year 2014

Sabah gears up for Visit Malaysia Year 2014
Datuk Masidi Manjun Minister of Tourism, Culture and Environment (second left) receiving a souvenir from Datuk Dr. Ong Hong Peng, General Secretary Ministry of Tourism Malaysia (centre). Looking on are Datuk Mirza Mohammad Taiyab, General Director of Malaysia Tourism Promotion Board (second right), Datuk Micheal Emban, Permanent Secretary for the Ministry of Tourism, Culture and Environment Sabah ( far right) and Dato' Seri Tengku Dr. Zainal Adlin Chairman Sabah Tourism Board (far left).

By Fizah Yusof
Pictures by Oliver Majaham

A briefing followed by a dialogue on the Visit Malaysia Year 2014 was held at the Shangri-La Tanjung Aru Resort, today.

The Visit Malaysia Year (VMY) 2014 is aimed at creating awareness and interest of tourists towards Malaysia as one of the main tourist destinations.

According to Datuk Masidi Manjun, Minister of Tourism, Culture and Environment, since 2008 the arrival of tourist to Malaysia has increased by leaps and bounds.

Datuk Masidi Manjun Minister of Tourism, Culture and Environment“In 2008, a total of 22 million tourists visited our country and the numbers have been rising since,   and by 2012, a total of 25 million tourists have visited Malaysia,” he said.

He also disclosed that out of the national total Sabah contributed a total of 2.3 million tourists in 2008 and 2.876 million in 2012.

Masidi who was there to launch the event stated that the Sabah government is very optimistic in further developing the industry, and ensuring the tourism sector in Sabah will progress to its fullest potential.

“The national income from tourism industry also showed an increase from RM49.5 billion in 2008 to RM60.6 billion in 2012,” he said.

Datuk Dr. Ong Hong Peng, General Secretary Ministry of Tourism Malaysia said that in the preparation of the Visit Malaysia Year 2014, a whole projection of promotion will be held this year. 

Datuk Dr. Ong Hong Peng, General Secretary Ministry of Tourism Malaysia “2013 is a comprehensive year for us and today we want to gear up the tourism industry players in Sabah for this campaign and discuss the strategies. We want to work closely together.

“What we are trying to do is to keep Malaysia clean and green. We also intended to hype up tourism quality and services and also tourism destinations and maintenance aspects, and build up the mind-set of those involved in tourism, and display Malaysian hospitality,” he said.

The Ministry of Tourism has organized the Visit Malaysia Year campaign three times, starting in 1990, 2004 and in 2007 the VMY coincided with the celebration of the 50th year of Merdeka.

The VMY campaigns have had a positive impact on tourism with tourist arrivals increasing at an all-time high. – Insight Sabah

Posted on March 18, 2013

Malay 中文
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